2025 BEER LOVERS MARATHON

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The Beer Lovers Marathon is a unique blend of running, fun, and Belgian beer culture, making it a memorable experience for participants and spectators alike. Each year there is a theme which encourages runners to race in costume, adding to the lively and spirited nature of the event. Unlike traditional marathons, this event features beer stations along the route where in addition to water and fruit, runners can sample different Belgian beers, with a whopping 16 different regional beers to choose from. These stations often have live music and festive activities, creating a party-like atmosphere. In addition to a great atmosphere the course takes runners through the beautiful and historic city of Liège, offering scenic views of the city – though slightly hilly to get those lofty views.

Register your interest today for the 2025 Beer Lovers Marathon and be the first to hear about our packages. Traveling with Marathon Tours & Travel you can expect to stay in excellent accommodation near to the start line, team celebrations, expert guidance and support, group training sessions and guaranteed entry into the marathon.

This year’s Beer Lovers Marathon theme is: Belgian Comic Strip!
Belgium has a rich tradition of comic book creation, and its comics have gained worldwide recognition for their unique style and storytelling. Here are some popular Belgian comic characters and potential costume ideas:

The Smurfs:

• Classic Smurf: Wear a blue jumpsuit with a white hat and a red collar.
• Papa Smurf: Dress as the wise and elderly leader of the Smurfs, complete with a long white beard and a blue robe.
• Smurfette: Create a feminine costume with a blue dress and white hat.

Tintin:

• Classic Tintin: Wear a red and white striped shirt, a beret, and a pair of brown trousers.
• Captain Haddock: Dress as Tintin’s adventurous and eccentric companion, complete with a captain’s hat, a white shirt, and a red scarf.
• Professor Calculus: Wear a lab coat, white beard, and thick glasses to create a costume based on Tintin’s brilliant but absent-minded scientist.

These are just a few examples but with a little imagination, you can create an easy yet fun costume that pays homage to these iconic characters… we can’t wait to see what you come up with!